We have Two (2) operating outlets presently that located in the golden triangle town area i.e. Sungai Wang Plaza and Sunway Pyramid Shopping Mall, Kuala Lumpur. Due to the customers' demand, the company's policy aims for expansion and diversification into other more exclusive outlets and sole agent throughout the countries such as in Malaysia, Singapore and Philippines.

LOCATION

The Company's marketing office is located in Lot 723, Sun Complex in the Federal Territory and its factory is located about 20 km in Kepong Baru, Selangor. Being centrally located in the Malaysia Peninsular, it is capable to provide nationwide Sales and Services to its clients promptly and efficiently.

COMPANY ORGANISATION

DREAM WORLD STATION SDN. BHD. had set up its very first outlet in one of the famous shopping complex namely Sungai Wang Plaza in 2000. Our initial set up occupied 1,500 sq. ft. with Photo Sticker Machines imported from Korea and Japan. We have facing difficulties with the machines as it only appeared in Korean and Japanese languages. Lots of manpower and technical people involved in order to ensure the daily operation runs smoothly and efficiently. There was not many PSM available in Malaysia in the year of 2000.

CORPORATE OBJECTIVES

We are offering products and services that will satisfy customer needs, interest, demand and strongly believe that these will led our customers to a better lifestyle. The participation in a form of interesting product, high quality service for our customer and we sincerely like to join in your shopping center. We believe that, our participation & corporation together will further assist you to achieve the intention besides giving you fruitful results.

PROPOSED INITIAL INVESTMENT FOR DREAM WORLD SHOP (PSM)

Area: (300 - 500 sq. ft.).
Photo Sticker Machines.
PROPOSED INITIAL INVESTMENT FOR DREAM WORLD KIOSK (PSM)

Area: (100 - 200 sq. ft.).
Photo Sticker Machines.

TARGET MARKET

The Photo Sticker Machines offers a whole new way to express, to have fun and to remember for every one of all ages. The main target markets are secondary school students, college students, university students and young couples. The main gender is female and the age range is from 13 - 20 years old.

OBSERVATION

The teenager's market segment is very large especially in the semi new industry.

The teenager's have a great buying power with the growth of the economy.

Young couples are more interested & followed with the new market trends. They like friendship and love to stay in memory and Photo Sticker will act as a guide of remembrance for them.

The objectives of our marketing plan are as follows:

• Canvassing with the existing clients and new clients.
  
• Developed more shops and kiosk to attract and cater the needs of leisure from the clients.
  
• Create awareness of the company's range of products e.g. new machines & technology with its reasonable price.
  
• Create and promote the company's image of the efficient and reliable service.
  
• Proper training of Sales and Service personnel on product knowledge, service and repair of equipment.
  
• Provide "Suggestion Bulletin / Box" to the clients to obtain more information & suggestion to improve and upgrade the PSM to top merchandising level in Amusement Industry.
  

• To provide more selection in term of machines with reasonable price for all nation to enjoy and benefit from the products especially in countries with multi races and cultures.
  
• More advance, entertaining and interesting picture background would be introduced the media of advertising, poster and leaflet to get attention from the consumers.
  
• Enjoy adventures and excitement with various types fo new /old photo sceneries / memories in our show room.
  
• Promotion, competition, charity events and other would be organized from time to time to enchance the players' interests.
  
• With the economic advancement in the South East Asia increases the consumption power of the people especially the consumption for leisure and entertainment.
  
• International goodwill, rapport with overseas importers and exporters especially from Japan, Hong Kong and Korea.
  
• Strong clientele in the market especially with our reliable and business goodwill obtained more than ten (10) years in the Amusement Industries.
  
  

As a means to achieve the objective, the Alpha Toyship Sdn. Bhd. has been structured in such a way that will result in synergy effect vis-a-vis the integration of business operation to involve both the upstream and downstream activities of the industry.

1. Customer Focus
   We place customers at the center of our business activities. We aim to provide our customer with the best in terms of service and value.
   
2. Teamwork
   As a young company, we have youthfulness and enthusiasm of the team that work together to achieve our goals.
   
3. Trust & Integrity
   As a responsible corporate citizen, we conduct our business with honesty and integrity.

We, Alpha Toyship Sdn. Bhd. continuously to expand further into new areas of entertainment industry in order to provide nationwide entertainment games center for people to take refuge in the world of fantasy from the restrictions and demands of daily reality.

For family get - together and players to stimulate their senses by showing off their talent.